TUI Field to Fork : October Events at Partner Hotels
Connecting Farmers and Hotels to Cultivate Sustainable Tourism in Cyprus
The TUI Field to Fork initiative celebrated a major milestone this October with the launch of its first ‘Farmer to
Hotel’ pilot sessions, an innovative program that connects Cypriot regenerative organic farmers with hotels
and tourists.
The sessions aim to create authentic experiences that highlight the richness of Cyprus’s local produce while
harnessing the influence of tourism to support smallholder farmers and environmentally responsible farming
methods.
Three leading hotels in sustainability took part in the pilot program:
TUI Blue Nausicaa Beach in Protaras, hosted a wine tasting experience featuring Zambartas Wines and
Evangelou Winery, showcasing the unique terroir of Cyprus and the value of sustainable vineyard
management.
‘I’ve been working in Cyprus for years, but I never realized how rich the wine history is,’ said a staff member
from TUI Blue Nausicaa Beach. ‘It was amazing to discover how many unique Cypriot wines exist, like
Commandaria, and to share that heritage with our guests.’
Casale Panayiotis in Kalopanayiotis welcomed Strakkas Estate, a predominantly olive-growing farm, for an olive
oil demonstration. Guests had the opportunity to learn how to distinguish premium organic olive oil from
lower-quality products and taste Strakkas ultra high phenolic olive oil.
St Raphael Resort and Marina in Limassol partnered with Theodoros Orchard for an olive oil tasting session, where guests
learned about the environmental and health benefits of regenerative farming techniques.
‘I never realized how much care and detail goes into producing truly organic olive oil’ said one guest attending
the tasting session. ‘It was inspiring to meet the farmers in person and taste the difference that sustainable,
regenerative practices make — both in flavour and in the story behind the product.’
TUI Field to Fork Cyprus, promotes regenerative organic agriculture through farmer education, scholarship
opportunitiesfor new farmers, and events that highlight the work and products of regenerative organic farmers
of Cyprus. The ‘Farmer to Hotel’ experiences represent a critical step towards the integration of local,
sustainable food systems along with the tourism industry.
The success of these pilot sessions marks the beginning of a long-term vision to expand the program across
the island, helping strengthen partnerships between the agricultural and hospitality sectors of Cyprus.
The project is an initiative by the TUI Care Foundation, implemented by the Cyprus Environment Foundation
in collaboration with KES College, the Christos Stelios Ioannou Foundation, Tourythm, and VALERGA – consultancy and training in tourism.