DENIM for CEF: May 2023 campaign with M&S Cyprus

We are excited to announce this new partnership with Voici La Mode Group of Companies in Cyprus!

For the entire month of May 2023, stock up on your favourite DENIM trousers and support the natural environment of Cyprus!

Between May 2nd and 31st, with every women or men DENIM* trousers purchase you make Marks & Spencer (M&S) Cyprus, €2 will be donated to the Cyprus Environment Foundation (CEF)

The CEF was established in Fall 2021 as a charity branch of the Conservation Collective, a global network of locally focused foundations founded by philanthropist Ben Goldsmith. CEF’s aim has been to protect and conserve the natural beauty, the biodiversity and natural ecosystems of the island of Cyprus. The idea of the CEF is to raise funds from individuals and corporates that have strong connections to the island and distribute funding in the form of grants, supporting the most urgent and impactful conservation projects run by local environmental grassroot initiatives.

All of the funds raised through this campaign will go towards the support of the highest priority local projects for the conservation and regeneration of Cyprus nature.

If you feel inspired by CEF’s mission and would like to support the conservation and restoration of Cyprus’ natural environment, contact us and help us organize our next fundraising campaign!


*M&S branded DENIM garments are developed and manufactured using 100% responsibly sourced cotton (either organic or recycled) and 80% less water in the finishing process.